True Patriotism

A little passage I read recently…

“True patriots know that America was founded in freedom–freedom to speak, to worship, to choose whatever path to happiness suits us best–but that with freedom comes an equal responsibility to country, community and family

True patriots believe that freedom from responsibility is selfishness, freedom from sacrifice is cowardice, freedom from tolerance is prejudice, freedom from stewardship is exploitation, and freedom from compassion is cruelty. True patriots know that we should measure our nation’s progress by whether every citizen has a fair shot to advance on the basis of talent and merit, and by the degree to which we promote the common success of all our citizens. Freedom without an equal chance to enjoy it is no freedom at all. True patriots believe it is immoral when inequality of opportunity leads to and perpetuates inequality itself. On a truly level playing field, some will do much better than others because we are not all equally talented or motivated. But when the tilt of the field keeps even the talented from ever winning, that is unfair and un-American. True patriots believe that we should measure a citizen’s worth by contribution to country and community, not by wealth or power–that those whom America has benefited most should contribute in proportion to their good fortune–and that serving others should be esteemed more highly than serving self. These were the ideals of the founders of our country and the defenders of our union. They have made America unique and necessary from the beginning. And now it is time for them to inspire a new generation of Americans.

Eric Liu; Nick Hanauer (2008-01-15). The True Patriot (pp. 20-22). Sasquatch Books. Kindle Edition.

These guys make a lot of sense. It’s not about how much you make, rather it’s about how much you contribute to the overall community.

It’s the Messsage stupid, not the money

Ok, do you actually think that politicians weren’t being bought before the Supreme Court made current laws unconstitutional?

All the SC did was to make it easier to spend and buy politicians. There are no laws that have ever been able to stop people from buying influence. Only people with good morals and strong character can prevent corruption.

We, the Joe six packs of the world, have to use the one power we have available to ourselves…vote in huge numbers!

Remember, it’s the message that wins elections, not money. Money just helps to distribute the message easier. But no matter how much your message is distributed, if people don’t like what you’re saying, they won’t buy it!

Nothing ever seems to change, yet nothing remains the same

Article in Sunday NYT’s noted that even with the law and Obama’s rules saying they can’t take a lobbying job, they continue to do so…The Capitol’s Spinning Door Accelerates and Law Doesn’t End Revolving Door. And they wonder why no one believes them at the end of the day.

Then there is Al Qaeda trying to claim they no longer support jihadist groups in Iraq and Syria. Uh Uh, yeah right, I believe ya.

I see that the Democrats are raising more money from fund raising than the Republicans, bu the far right is increasing it’s grip on the GOP by out fundraising the establishment arm of their party…Fund-Raising by G.O.P. Rebels Outpaces Party EstablishmentDemocrats Outraise Republicans Eyeing Congress in 2014 U.S. Race

Some States say they have a budget surplus. And they want to give it back in the form of tax cuts…it’s a safe bet you and I won’t see it. Perhaps they should give it to the people who will most likely produce jobs with it…yeah the middle class. You probably thought I was going to say the wealthy or the poor didn’t ya? Nope, the middle class will spend it on things they need like wash machines or cars, you know, things that produce demand which produces jobs and so on.

I see that California and the western part of the country is running out of water. Watch out Great Lakes…

And what a blow out by Seattle…now if only the other team had bothered to show up it may have been a close game.

There is more snow predicted for Tuesday/Wednesday. Just what we need. Looking at 3″-6″ of the white stuff. I guess that one good thing from all this snow is that it extends our winter freeze which kills all the bad bugs and viruses that affect our plants and vegetables we try to grow every year.

I bought a compost barrel last fall hoping to be able to provide some high quality compost for the raised garden. From what I read this thing was supposed to be able to cook all winter long. Apparently I did something wrong…it’s frozen solid right now. Oh well, I will wait till spring and learn how to do it correctly.

Happy Trails everyone.

Inequality for all

I was watching Robert Reich’s Inequality for All with some friends the other day. One of my friends kept commenting on how Reich was doing a great job of describing the problem but he wasn’t providing a solution. As I thought about it I realized that Reich was providing the answer. We, meaning you and I, have to collectively decide that our labor is worth something. We have to make business understand that without us they will go out of business. We are their customers and if we cannot buy their products then they will go out of business. Raise wages or lower prices to make it affordable to live. Quit giving exorbitant pay increases to executives while claiming that high labor costs is keeping them from being competitive in a world market. Emulate the 1950’s, 60’s, and 70’s when all shared and prospered.

Problems with ACA site

To my friends Hal and Mike, as someone who has worked the industry for many years, I understand the difference in site scalability and know that in software development anything can and will go wrong. That doesn’t explain why they didn’t consider the risk of millions visiting the site nor of the possibility of a dos attack. Also, why the requirement to create an account before you could shop? Ecommerce sites in general don’t require setting up an account before shopping. And also, why so many vendors involved with the development of the site. It seems as if there was not one main project manager in charge. It just seems that an administration so tech savvy would not have allowed for such a site to have been built knowing the ramifications politically and managerially.

To Blog or Not to Blog

Starting a Blog

Friends and family members often ask me how to start a blog, and I always enjoy explaining the advantages of a blog over a traditional website, but it is a lot of information to take in over dinner. I thought I would document the process to make it easier to understand.

Decide What You Want To Blog About

There are a lot of bloggers on the web already. If you want to attract readers, you are going to need to establish your credibility. Don’t just blog about anything. Pick a topic you are passionate about. Something that you have lots of experience with.

Decide: To Host or Not To Host

When it comes to starting a blog, your biggest decision will be whether you want to host the blog yourself, or use a free blogging service that is hosted for you.

Free Blogging Services

Yes, it’s free, but nothing is really free. When you start a blog with a free blogging service, you don’t get your own domain. You get something like mygreatblog.blogspot.com (where there are a million other blogs at blogspot.com) and you don’t actually own the blog. If you ever do decide to move to your own domain, you have no way to take your readers with you, because you have no control over the site.

Cheap – Host your own blog using WordPress free Blog software

This is the method I suggest, because it offers much more flexibility and freedom to do what you want. You will have your own domain name, like mygreatblog.com. You can get this for as little as $30 per year. In my experience, WordPress is excellent free blog software that allows you flexibility and room to grow.

If you want to go the free blogging service route, check out links to free blogging services.

Free Blogging Services

WordPress.com

WordPress is one of the best, and most flexible blogging platforms. As well as distributing their blogging software, they also offer free hosting at wordpress.com. There are books galore that can teach you how to setup full blogging, website and even an eCommerce site using WordPress.
Start a blog at WordPress.com

Blogger.com by Google

Blogger.com is probably the most popular free blogging platform. It’s easy to set up, and easy to start blogging.

http://www.blogger.com/

If you want to host the blog yourself, read on.

Start by finding a Domain Name

For me this part is fun. You know what your theme is already, so now you have to find a good domain name. Choose one that is easy to remember and self explanatory.

Find a Web Host for Your Blog

By far, the easiest way to get a website is to go with a hosting company that offers single-click installing, or instant installations for Blogging and Forum software. Blogs and Forums make it possible for someone with no experience to get good started fast.

GoDaddy Blog Hosting

Another great blog host I recently learned about is GoDaddy. They have a ‘one click install’ Economy WordPress hosting plan that is really a great deal (as low as $3 to $5/ month (that’s $36 to $60/ year) depending on how long you sign up for). Go to GoDaddy to check it out.

Standard Hosting

Prices start at free and go up from there. Usually a monthly charge.

Install WordPress

Most hosting companies do this for you.

Choose a WordPress theme

This is the fun part, picking a WordPress theme and telling it to install

There should already be 2 theme folders in the themes folder, “classic” and “default”.
Just drop your new theme folder in with them. (remember, it must be unzipped first)

But do realize that today there are literally thousands of free themes and even more that will cost you from minimal to large $$$. You are bound to find one that will fit your theme and your budget.

4 Steps to building a Web Presence

Notes from a presentation we gave on why a web presence is so important to small businesses. Pretty basic, but very important information on the basics for setting up your web properties

1. Goals of a web presence

  • To create an on-line presence
  • To differentiate your business
  • To capture leads
  • To grow your business

2. Basic Website Elements

  • The homepage will generally be the initial point of contact with your consumers. Make it interesting and engaging as you have about 5-10 seconds to grab a visitors attention.
  • An “About” page can further reinforce why the visitor should do business with you.
  • Finally, create a “Contact” page that includes address, phone number and e-mail address. Make it easy for the visitor to contact you

3. The Blog

  • So why is a blog important?
  1. A blog is an on-line journal about your company.
  2. It shows that you know what you’re talking about.
  3. A blog can be easily updated.
  4. A blog can be a part of your website or is commercially available from sites like Blogger, and WordPress

4. The Newsletter

  • A newsletter provides interesting information to your customers about your company.
  • Getting consumers to sign up for your email list means you no longer have to wait for them to come to you, you can go to them.
  • It’s a low-cost method to advertise specials and/or sales to an already interested group.
  • Email marketing is one of the most effective ways to generate sales ($43.52 ROI for $1.00 spent (DMA 2009)).

5. Social Media Accounts

  • Great for capturing leads.
  • Facebook and Twitter help you connect with and contact your core community.
  • Facebook is more Business to Consumer.
  • Twitter is more Business to Business and more group oriented.
  • LinkedIn connects you with business clients.

6 Essentials for Landing Pages

I think these pretty much speak for themselves…

6 essentials for your landing page:

  1. Provide interesting content
  2. Have a compelling name for your page
  3. Be clear about who you are and what you can offer
  4. Make sure there’s a clear call to action: what do you want the customer to do?
  5. Make sure that the content on your landing page reflects your ad
  6. Provide contact information