Mass Customization in eCommerce

The idea behind mass-customization is to create specific products based on the customer’s needs and to deliver that product quickly. Personalization is where the customer’s preferences are aligned with the products being advertised.
Personalization is quite common on Social Media like Facebook or Google. If you mention on FaceBook that you’re thinking about buying a car, [...]

Earned Value Project Management

Abstract
Earned Value Project Management (EVPM) can be used very effectively in a typical software development project. This paper, by examining the process briefly step-by-step, will show how easy and effective the earned value process can be to a project. I am currently applying EVPM to my projects at work so I will be including real-life [...]

Conflict Resolution in Project Management

Introduction:
Conflict in project management is very much like conflict in a marriage: it’s going to happen. The key is in the process used to resolve the conflict. The likelihood that conflict occurs in information systems development projects is extremely high because the individuals involved are from different backgrounds and cultures working together in the project. [...]

Things to Keep in Mind When Doing Keyword Research to Attract Customers

Many people can create a long list of the top keywords manually But the question is: are these the right keywords for your business? You have to choose carefully the terms you are going to use to attract customers and to describe your business to them so they buy. Remember, you only have one shot [...]

Reasons to Blog

A recent study by eMarketer shows that 53.5% of Internet users read blogs. That translates into 122 million plus people. Need I say more.
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On-Line Video

Advertiser are shifting funding from standard banners and rich media to online video because it’s bringing major benefits to their companies. But they’re still advertising on television making online video a compliment to TV rather than an alternative to it.
A study by Brightroll is showing that at least 85% of the ad agencies said spending [...]

Change

Have we changed all that much? Some are claiming a transformation has, or is, taking place in the way that we relate to one another. Perhaps they’re right. The way we create relationships sure seems different. The way we create dialogue with potential clients is changing. The way we deliver messages has most certainly changed. [...]

It’s about traffic

Ok, the big question I get from my customers is how can I get more of the right kind of traffic to my website. A very good question. I certainly don’t get someone asking me to lessen the amount of traffic to their website.
Here’s what I do to attract more customers: I consistently try to put engaging [...]

Confusing Internet

Many small to medium size companies find the Internet to be a very confusing place.
My friend Tom was recently lamenting:

How come I’m not getting traffic to my web site?
What is this Social Media thing all about?
Will it last? I’m told I should have a website.
I’m told I should be on Facebook, Twitter, YouTube…aahhh.
Too much to [...]

How’s that keyword list working for you?

How’s that keyword list working for you?