Starbucks. Netflix and Social Media Marketing

Introduction
Today’s post will explore the success of Starbucks and Netflix on the Internet, particularly with Social Media. It will explore why Starbucks puts so much emphasis on social media like Facebook and Twitter and how these sites compare to their homegrown site. The question for Netflix is whether or not the Cinematch search tool is [...]

Social Commerce & Marketing

Introduction
Amazon.com has numerous elements that allow customers to personalize and customize features and products. The question to ask is how effective are the various elements? Do they cause a customer to buy more products? Wal-Mart, too, has similar elements built into the eCommerce (EC) site. Is it effective and will it be a cause of [...]

eGovernment & Technology

Introduction
eGovernment use of technology has grown over the years from using totally internal systems open only to government workers to today’s internet based systems that allow citizens to interact with their government. Government services today allow citizens to pay local utility bills online, pay taxes, and seek out government services to assist with building a [...]

Mass Customization in eCommerce

The idea behind mass-customization is to create specific products based on the customer’s needs and to deliver that product quickly. Personalization is where the customer’s preferences are aligned with the products being advertised.
Personalization is quite common on Social Media like Facebook or Google. If you mention on FaceBook that you’re thinking about buying a car, [...]

Conflict Resolution in Project Management

Introduction:
Conflict in project management is very much like conflict in a marriage: it’s going to happen. The key is in the process used to resolve the conflict. The likelihood that conflict occurs in information systems development projects is extremely high because the individuals involved are from different backgrounds and cultures working together in the project. [...]

Team Building – A Critique

Trust has been shown to be of utmost importance to delivering projects successfully. Without even the best planned projects can fail. Without trust the project is doomed to continually fighting battles that threaten the team’s ability to deliver a quality product/service on time and within budget.

Project Leadership

Successful projects are usually the result of strong leadership. The question arises as to what is considered, or what does it take, to be a strong project leader. Especially in today’s world of project teams made up of people from cultures around the world. This paper will examine the many different aspects, interpersonal skills and qualities of what it takes to be the leader of a successful project in the IT world.